Are you considering where to start growing an organization? Or maybe you are looking for nonprofit website development? A nonprofit website can rise or smash your organization. The website is the most effective communication tool that needs to engage visitors and give them authentic information. However, it reflects the organization’s stability.
A website is not a digital edition of a static flyer but an interactive place. If your site is not growing members and donations are not boosting, you need new nonprofit web development. When you consider this and relaunch the website, you will get more success in growing your membership and donations.
1. The layout is not easy for visitors
A webpage is your first impression for visitors. When you’re developing a nonprofit web, you must remember that the front page is simple. If there are not enough visitors to your web page, you must consider moving to a new site.
2. The site does not display well on other devices
The website must be friendly for every device, as half of the traffic comes from mobile or tablet. Visitors will not stay for long if your site is not made to adapt to their devices. You must view your site on different gadgets, for example, a mobile, laptop, desktop, and tablet, and give it a try. Test this information on your device. Complete an online form, use the main navigation to get around, find where to make donations, and click on links. If your site is mobile-friendly, then redesign it.
Does the website inspire your donors?
Accepting donations for websites should not be overly complicated. You will get lots of advantages from receiving assistance, but the process should be simple. A simple form, fewer clicks, and a clear call-to-action are the most significant aspects of capturing new potential donors and nonprofit fundraising. These are the ideal setup for donors, and if you are losing your donors, you should make considerable changes to your website.
· Redesigning is crucial
To meet the needs of current and future audiences, including volunteers and donors, you should redesign your website all the time. If you haven’t done this for a few years, it’s time to redesign your site.
· Dull Website
Technology is growing rapidly these days. Nonprofit technology is differentiated by specific strategies and purposes. The younger generation has no patience for a poorly built dull website. According to Net Change’s long-standing survey of nonprofit tech, only 11 percent see their organizations’ digital approaches. If you are not thinking about re-developing another website and staying on the same platform, your performance will suffer; lastly, you must consider a growth strategy.
· Sluggish performance
Nonprofit marketing on your site is beneficial for your organization. Whenever you find growth is slowing down, and donors and visitors are not getting engaged, it is a big sign to consider redesigning.
· Accessibility policies
Accessibility is an important principle to everyone who visits your website. You make things harder for visitors when you use formats like revolving photos or have a disorganized website layout. Build your website by keeping in mind accessibility guidelines.
· To grow traffic, prioritize quality over quantity
It would help if you always give priority to quality to generate traffic to your website. But if your current website is not getting much traffic and visitors have not been engaging for a long time, you should make changes. If you want to recreate growth or test nonprofit growth strategies, you have to know what works and what doesn’t. You can also go to Google Analytics for your site to learn about the root of the problem. It will show you how much traffic you are getting on your site, how visitors are using your site, and where visitors belong.
· Not connected to social media
Social media is the best way of exchanging information and sharing ideas. It allows organizations with limited budgets to reach a larger audience rapidly and cost-effectively. There are many ways to grow your nonprofit social media followers. Messages can help to engage readers and increase brand awareness. Nonprofit websites must set accounts by adding a donation button to each platform. Adding an account on social media would be very easy for donors—ramp it up by posting two to three times a week.
Don’t use volunteers for administration:
Your website is a primary public relations tool of your organization. You should maintain it regularly with scheduled staff. If you depend on a good-hearted volunteer to operate the site, he/she needs to have some necessary webmaster skills and the ability to promote the organization. If you are not maintaining your website, this will create problems for your visitors and eventually, you’ll have to move to another site.
Adjustment of URL or CMS:
You can change your domain name or switch to a new content management system (CMS) or do both simultaneously. Site migration can be an excellent option to rebrand your nonprofit website. It can speed up your site and improve the user experience. But if you change URL or CMS in a hurry, your organization could face some trouble. Here are some tips if you are migrating to a new nonprofit site. Go through these tips and make your migration successful.
Preserve your SEO if you are migrating your site:
A new domain name will change your digital address. By changing your digital address suddenly without telling search engines, your SEO ranking will stop because your original address is indexed, and your new one will appear unrecognized.
Organic traffic is the most significant pointer to a successful site, and unfortunately, some of the biggest sites lose their organic traffic due to improper site migration. That’s why a nonprofit site should never make a significant mistake to your site.
· Make your backup
Bring all your data under one roof. Unite everything in one massive mess of spreadsheet. The backup will make it easy for you to have everything in one place, and it makes cleaning easier than jumping in between different formats. Once you are done with assembling, make a copy, save it and store it in the cloud. It is a perfect way to keep a copy of your work after every process.
· Perceive your SEO and analytics
Analytics is your first line of defence against error. So, make a copy of your site. Check side by side for any anomalies that might give you a problem with your updated site. Also, monitor your SEO rankings, and tools like STAT would show the natural rise and falls.
· Redirect carefully
When you change your site domain name, a redirect will tell search engines. A 301 tells search engines explicitly that the site has moved to a new URL permanently. To move to a new site from each page on your old site, you will also need to use 301 redirects. If you use redirects correctly, this will avoid 404 errors, which result in your site disappearing completely.
· Inform your visitors
Users who regularly answer questions and direct traffic to your site must know what is going on and where things are shipping to adequately instruct visitors to the site. When both of these entities are interested in your content migration, you are less likely to suffer delays, disrupt your SEO, or frustrate your consumers.
· Time for testing
The new platform will result in bugs, broken files, and features that don’t work on advertising. It would be best if you planned on testing from a few days to a few weeks, depending on your site’s size. There are several testing methods. Here, we will describe a few of the better-known techniques.
- Does your site look and act the way you were expecting? If someone enters information and taps it to submit it, does the data go where it should go without being distorted? Be sure to evaluate unusual behaviors as well as scheduled activities.
- Websites are a common destination for viruses, hackers, and other destructive users. A security vulnerability testing tool can retrieve the site and disclose any gaps that it uncovers.
- There are tools available that simulate heavy traffic if you expect many visitors to your site.
- Have usability tests that are close to the experience of an end-user. Test your site on and off. You can have usability testing yourself to save money but do some research first.
Your website is the first chance to introduce yourself and explain your mission. A tremendous nonprofit website does not cost a million dollars; it just has to be quick and easy to navigate. The more comfortable you make it for visitors to understand your mission, the better engagement you will receive.
Our mission statement:
Online Impacts is an organization that develops websites, digital marketing, and technology solutions for nonprofits utterly free of cost. Our primary focus is to help humanity and the entire world as much as possible.