Indeed, sometimes our exceptional working experience with nonprofit website development organizations has discovered great features for every nonprofit website. Before we discuss the great features for every nonprofit website, let’s think about what problems most nonprofit websites face.
Does your nonprofit website generate enough traffic? Or does your nonprofit website have a higher amount of bounce? Does your nonprofit website have great features? Or do your potential donors want a more established website from you?
Don’t worry; today, we will cover all the great features of nonprofit web development that will help you generate more traffic from Google. These days, for every large and small business, an appropriate active website is essential, and for every business, one single website is the most treasured thing in the online world. Your online business only has one option, and that is your website.
We understand the nonprofit website has a low budget and can’t afford much on its website. So, if you suffer from these issues as a nonprofit website and cannot approach your right audience, you need to know the essential thing regarding website design:
- Take a survey on other nonprofit websites
- Target your competitors
- Use free tools for SEO
- Choose WordPress for website design, as it requires less technical approaches
- Follow your competitors
So these are the basic website building approaches that you should apply before building your website. Hence, take a look at the seven best website features for every nonprofit website.
Seven significant features for every nonprofit website
- Donate button or a big box button:
Although most donors want to pay, unfortunately, they zone out from the website. This happens most of the time, for example, when you talk about donating to your friend, the subject may gradually change.
However, the same thing happens when your supporters come to your nonprofit website. They invest their time and can’t find where to donate or join. That’s why you must keep the donate button on the front page of the website.
- Make your nonprofit website mobile-friendly:
Do you know? In online business, mobile is the smart device that half the audience use. If your audience gets all your emails, make sure they can donate and do everything on their mobile device.
If your website is not mobile-friendly, you can’t be found in Google because for ranking, Google indicates that your website should be mobile-friendly. Most nonprofit websites have mobile responsive features, but there could still be unwanted tiny text written on the donation page, which people don’t like, so be sure and make your website mobile-friendly
- Make your website a content hub:
For nonprofit website development, it’s essential to become a nonprofit marketing hub. Nonprofit organizations are unique and have a dense amount of knowledge to share within their website.
Let’s take an example. If you run a nonprofit website that helps people clean the beaches, you probably know how many beaches there are and how many tons of garbage your organization cleans every week. So if you turn this information into an article on your blog, you will get higher audience support.
- Follow your user’s flow:
Moreover, not every supporter will visit all your website pages. So you need to follow your user’s flow and know where they want to go. Try to maximize the reader activity; how will you design the flow that your supporters want?
For instance, it can happen when you use SEO tools. If you are using them, try to check the homepage, the about us page, and their click-through rate. This way, you will easily follow your user’s flow.
- Add a simple CTA call to action:
For large or small businesses, a clear CTA call to action button is a must. CTA has a direct message, such as buy now, join us, free delivery, or many more.
Moreover, the other flavors of the CTA call to action are freemium tools, free business models, join our team, reach out, product demos, and many more. They look the same because most businesses use these very well, and those websites that don’t prefer CTA make their audience go. Therefore, professionals recommend having a simple CTA clear call to action.
- Biography of the board of directors (BOD) and volunteers:
The second last feature for every nonprofit website is to add the biography of the organization’s board of directors (BOD) and volunteers.
Most potential donors want to know where their donations are going. They sometimes visit the about us page and enjoy the information about the organization’s directors. The other primary reason is that nonprofit organizations deal with a large population. That’s why it’s ideally essential to show the biographies of the people who work behind the scenes.
- Quality content:
The last of the seven features for every nonprofit website is high-quality text. Moreover, you are the person who knows everything about the work and effort you do as a nonprofit website.
So it’s your responsibility to make highly engaging content for your nonprofit website and upload it on a consistent schedule.
You can make your content SEO-friendly by adding high-quality images, links, etc.
In the end, your content can build a relationship with your audience, so try to make your text conversational and easy for readers. Now, we will tell you how you can make your website more flexible. So take a deep dive and connect with a nonprofit technology website.
Nine best website pages for every nonprofit website
- About us page
For your nonprofit website page, create an about us page, where you mention your organization’s stories and tell your readers its success.
Try to add your mission, values, and visions that you have as a nonprofit website.
Most organizations make their website’s first page as a homepage, which is where your supporters land. So think about what you can add on the first page. You can also take ideas from other nonprofit websites that are more established than your website.
- Contact us
This page basically contains your contact info, email address, phone numbers, and your nonprofit social media account. This page should be simple and relaxed so that your audience will find you.
- Create a page on Blog/article
Probably, this page should contain your essential updates and reports about your nonprofit website’s marketing tactics. Having a creative blog page makes the audience know about your work. And Google also scrolls on fresh content.
- Donate page
This page should be audience-friendly when they reach out to you. Add some relevant information about your organization and why your organization is worth it. It should also contain the information that a potential donor wants to know. Make a special effort for your donation page, ensure it is comfortable and attractive.
- Join us
The join us page is usually used to inform the essential information when a random individual some to your website. So add all the active points of your nonprofit organization to the join us page.
Moreover, add a good list of the benefits and work you do with your team.
- Programs and events
This page is used for all the upcoming events and programs that your organization will build. The best thing you can do is update your audience and post a time with a calendar that readers can understand,
- Other resources
The second last page of your nonprofit website would be other possible resources. It’s the page on which you add your website’s values and show professionalism in your work.
So this is an additional option to add this page on the side and show your value.
- Members-only page section
This would include the last page of your website, and there is a substantial reason for having this page to show your separate members section. It shows your audience that you are legit and have several individuals with you. Add this page to your website with images.
Nonprofit organizations and their websites are under pressure to show what they are all about and prove their existence to the world. As a nonprofit, you have a brand that would be difficult to market if your website is down. As you’ve noticed, we have covered all the features of your nonprofit website, and you may create your website by following these simple tactics.
With advanced technological development, nonprofits help other nonprofit businesses to enhance its nonprofit growth strategies.
Our mission statement:
Online Impacts is an organization that develops websites, digital marketing, and technology solutions for nonprofits utterly free of cost. Our primary focus is to help humanity and the entire world as much as possible.