A domain is the main element for your website, either a profitable website or a nonprofit website. It is essential because it is the first impression of your nonprofit website development, it affects SEO and defines your brand. All of your customers will see the domain name first, so the right domain name also helps increase nonprofit marketing. So, make sure you select the right domain name for your nonprofit website. This article will help you in choosing the perfect domain name for nonprofit web development.

How to choose the right domain name for your nonprofit website

By now, we are optimistic that you have learned the importance of a domain name for your nonprofit website. Now comes the task of choosing the right domain name. Here are some factors that you should keep in mind while choosing a domain name:

  • Always choose the right extension
  • Choose a brandable domain name
  • Domain name length
  • The domain name should be easy to type, easy to remember, and easy to pronounce
  • Use keywords in your domain name related to your website niche
  • Check your selected domain name’s trademarking
  • Finalize and register your domain name

1. Always choose the right extension for the domain name for your nonprofit website

While choosing the domain name extension, your first choice should be .com, as it is the easiest to remember and the most used domain. If that domain is already taken, move onto others that are easy to remember, like .net, .org, .info, etc. There are more than a thousand domains, but you can also choose from the top-level domains (the ending of a URL that comes after the dot) distribution list mentioned below:

Top-level domains distributed by the number of registered domains:

  • .com – 36.83 %
  • .cn – 4.81 %
  • .tk – 4.56 %
  • .de – 4.27 %
  • .net – 3.68 %
  • .uk – 3.29 %
  • .org – 2.81 %
  • .ru – 2.19 %
  • .info – 1.64 %
  • .top – 1.53 %
  • Others – 34.37 %

2. Choose a brandable domain name for a nonprofit website

Go for a creative and brandable domain name; do not choose a generic domain name, as it is only stuffed with keywords, while the brandable domain name is unique, creative and helps in your nonprofit web development. Here are some tips on choosing a brandable domain name:

Tips in finding brandable domain name:

Always create new words that are catchy or find some interesting words with the help of a thesaurus. Use domain name generators to create unique and catchy brandable domain names for your nonprofit website. But to use that option, you must have initial domain ideas and keywords.

3. Domain name length

A shorter domain name is much better than a longer one, so choose a concise domain name. Select shorter domain names to choose characters between 6 to 14, do not exceed 14. Longer domain names are difficult to remember as they have many characters in them, while domain names with fewer characters are easy for everyone to remember.

4. The domain name should be easy to remember, easy to type, and easy to pronounce

Ensure that your domain name is easy to spell, easy to pronounce, and easy to type for all the visitors, like Facebook, Yahoo, Google, etc., as it will be easier for you and your customers to search it to share it with other people. Before confirming a domain name, ask a few people to spell and pronounce it.
If some of them face problems while typing, pronouncing, or spelling it, do not go for that domain name. Because if they cannot spell or pronounce it correctly, the chances are that many people will also face this problem, and it will directly affect your nonprofit marketing.

5. Use keywords in your domain name related to your website niche

Remember one thing, do not try to add keywords in your domain name, as it will convert your domain name to generic. As keywords help improve SEO, add them at the beginning of your domain name for nonprofit website development.

6. Check your selected domain name’s trademarking

After selecting the right domain name for your nonprofit website, do not forget to check its availability on social media sites. Never go for a domain name that is already used or has already registered trademarks. Choose similar words for your domain and social networks, as it will be easy for your customers to find them. And if your domain name is already in use somewhere else, do not waste your time and go for a new one.
Suppose you are stuck and struggling to choose another new domain name for your nonprofit website? Use domain name generators. It would be best to use keywords and other possible words used by the domain name generator to create a new domain name for your nonprofit website. Some of the top-rated domain name generators are listed below:

  • Wordoid – this domain name generator uses the word at the beginning of the end of the new domain name.
  • Lean Domain Search – this domain name generator matches the word with other keywords and then generates new available domain names in a list.
  • Domain Hole – this domain name generator uses expired domains to create a new domain name for your nonprofit website.

Finalize and register your domain name

After finalizing the perfect name for your domain, you need to register the domain name to attach it to your website. Many different companies sell domain names every year. You have to buy the domain from them for a year or two; after that, you must renew your domain. You can go for automatic renewal too. It will remind you before the domain expires.
After you are done with the registration, you will be able to attach your domain to your website and use it for your nonprofit website’s promotion. It is highly recommended to create a blog to advertise your nonprofit website by posting daily updates. You can also print the domain name on your business card, letterheads or even on brochures to get as much traffic as you can on your nonprofit website.

What you should avoid while choosing the right domain name for your nonprofit website

Just like some do’s, some don’ts should be avoided while choosing a domain name for your nonprofit website.

1. Avoid using hyphens and numbers.

If your domain name has hyphens or numbers in it, your customers will face problems while spelling it, type it, and even when they are pronouncing it. Your nonprofit website will not spread quickly on social sites if it has hyphens or numbers in it because some people can easily forget the use of dashes, dots, and numbers while writing your website name. Such problems will directly affect your domain name’s smoothness.

2. Never go for funky names

Go for simple, shorter, and traditional names, as they are easy to remember and easy to spell and are also catchy. So, do not go for funky names while choosing a domain name for your nonprofit website.

3. Avoid repeating letters

Try not to use similar letters in the end or at the beginning while creating a domain name for your nonprofit website. Repeating letters can confuse your customers; here is an example- “nonprofittech.” The repetition of the letter ‘t’ will confuse your customer while pronouncing and spelling it. As a result, it will directly affect your nonprofit marketing, so choose those domain names that are easy to remember, easy to pronounce, and easy to spell.
The aim in developing nonprofit fundraising in this online era is to boost community progression.

Conclusion

In summary, the domain is an essential part of nonprofit website development. Be careful when choosing a domain for your nonprofit website. The right domain name is easy to remember, short, catchy, and easy to pronounce. It would be best to get a popular domain to get maximum traffic on your nonprofit website. Make sure you are not using any special characters in your domain name.
To help you choose a domain name for your nonprofit website, you should consider following the above-explained tips and tricks. This collection of tips will help you get the best domain name for your nonprofit website.
 

Our mission statement:

Online Impacts is an organization that develops websites, digital marketing, and technology solutions for nonprofits utterly free of cost. Our primary focus is to help humanity and the entire world as much as possible.

 

References

  1. https://websitesetup.org/choose-domain-name/
  2. https://designtlc.com/choosing-a-domain-name-for-a-nonprofit/
  3. https://firespring.com/solutions-for-nonprofits/5-steps-to-choosing-a-domain-name-that-drives-website-traffic/
  4. https://www.arcstone.com/blog/choosing-a-domain-name-for-your-organization
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